Flow, a term coined by the Hungarian philosopher Mihaly Csikszentmihalyi (chick-sent-me-high), describes a mental state of full immersion in a feeling of energized focus and enjoyment. The acronym FLOW is my mantra for every business relationship. Here’s how it breaks down.


Foster a genuine human client connection. (peace fingers straight to your eyes)

Listens well. (the world is full of bad listeners. I’m not one of them.)

Omniscient (can provide insight, manage projects and be a SME champion),

Without ego (makes your days move easy)



I believe contractors and virtual agencies are the bomb. They don’t get mired up in office politics, avoid brand blindness, have better life-work balance, bring fresh perspectives and specialize in amazing stuff. Jus sayin.


Face to Face Meetings

Look email gets snarky super fast. If we can meet in person at least the first time, let’s do that whole thing.


Creative Briefs

Managing expectations is pretty much the secret of life.



I just do, okay?


Daniel Pink

His book A Whole New Mind changed my life. I think Design, Story, Symphony,  Empathy, Play and Meaning are the value of our future. Forget them and you might as well forget the whole darn marketing idea.