Services

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$850/Month. No Minimum

The Basic BootKicker

The Be Brave Branding Questionnaire (Helping you discova yo-self)

1 Boot Kicking Tutorial & Template per Month (Choose from LinkedIn Profile, Marketing Sheet, Newsletter, Blog, Home or Services Page)

2 Marketing & Message Coaching Sessions (1:1 phone call, super fun I promise) 

1 Hour of Writing/Editing (my speCIALity)

Anytime Emails

Hand-holding, Encouragement & Accountability


$1100/Month. No Minimum

The Badass BootKicker

The Be Brave Branding Questionnaire (Helping you discova yo-self)

2 Boot Kicking Tutorial & Template per Month (Choose from LinkedIn Profile, Marketing Sheet, Newsletter, Blog, Home or Services Page)

2 Marketing & Message Coaching Sessions (1:1 phone call, super fun I promise) 

2 Hour of Writing/Editing (my speCIALity)

Anytime Emails

Hand-holding, Encouragement & Accountability

$1500/Month. No Minimum

The BrandaliciousBootKicker

The Be Brave Branding Questionnaire (Helping you discova yo-self)

3 Boot Kicking Tutorial & Template per Month (Choose from LinkedIn Profile, Marketing Sheet, Newsletter, Blog, Home or Services Page)

3 Marketing & Message Coaching Sessions (1:1 phone call, super fun I promise) 

2 Hour of Writing/Editing (my speCIALity)

Anytime Emails

Hand-holding, Encouragement & Accountability

 
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A Word About Process. . . 

PHASE ONE: The First Long Coffee Shop Date
1) Face-to-face Energy Exchange: Big picture context. Specific goals. Why you called. What makes you tick. What success looks like. 

2) Brand Voice Boomsauce: You might need a workshop. Even if you already did it three years ago. Voices in your head are a good thing. Let's listen and document and have chocolate and carbs in the room.

3) Resource Pile-Up: Sitemap. Wireframe. Templates. White papers. Past mojo. Personas. Styleguide. Analytics. Totally required. 

4) Competitive Analysis: If you have one, great. If you don't, we'll do it. Industry stuff and "hey I love their website stuff".

5) Partner Fist-Bumps: Designer, UI, SEO, Accounting, Administrative. Tedious, but totally necessary. Do not pass Go without doing this.

6) SME Championing: Email introductions to SMEs and approvers. Communicate and agree on project priority.

7) Tech & Admin Biscuits: Platform/tool credentials, timeline, response time expectations, weekly touchpoint scheduling. 

PHASE TWO: Graduating to Dinner & a Movie
SME Meetings
Hand-Holding
Deep Storytelling
Content Submissions
Talking Someone Off the Ledge
Revisions
Tolerating Chaos
More Revisions
Legal Approval

PHASE THREE: Moving on to a Day-Long Festival
Online Review and Feedback
Designer Debates/Teamwork
Revisiting Content in Context (CIC)
Saying No to New SMEs
Final Approval
Final Proof

 

 

Content Commandments

1) When everything is special, nothing is special. (directly from the incredibles)

2) Use bold subheads and one-liners and no one gets hurt.

3) We must translate, educate and enchant. Every time.

4) Stop talking about yourself for the love of God!

5) Eliminate UCPs (Useless Crap Paragraphs and Phrases)

 

 

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